Creativity and originality
- the choice of subject and approach
- invention in the choice and use of techniques
- experimentation with ideas, film and equipment
Communication
- the expression of thoughts and feelings
- the interest generated by the picture
- the clarity of message and subject
Design and selection
- the control of framing
- the choice of viewpoint
- composition and organisation
Technical competence
- the control of focus
- exposure
- the correct operation of equipment
